Zivvo vs Drift

Drift sells B2B conversational marketing for sales pipelines. Zivvo sells AI agents for inbound customer conversations. These are different jobs — here's how to tell which one you need.

Feature
Zivvo
Drift
Core job
AI agent for inbound customer questions, grounded in your business
B2B conversational marketing + sales pipeline acceleration
Buyer
Small business owner, marketing manager
B2B sales + RevOps teams
Price
£29/mo flat for the whole business
$2,500/mo+ (Premium); enterprise sales-led
Primary channel
Multi-channel: Instagram, WhatsApp, email, web chat, etc.
Web chat + outbound email/LinkedIn for sales
AI grounding
Verified-or-escalated against your business KB
Sales-context AI (Drift AI); strong for B2B qualification
CRM integration depth
Custom HTTP tools (any REST API)
Mature Salesforce, HubSpot, Marketo integrations

Pick Drift if…

  • You're a B2B SaaS with a $50k+ ACV and a sales team
  • You need Salesforce-deep CRM integration and meeting-booking workflows
  • Web chat is your dominant inbound channel and budget is not a constraint

Pick Zivvo if…

  • You're an SMB or local business, not a B2B SaaS with a sales team
  • Your inquiries come from Instagram / WhatsApp / email, not web chat
  • You can't justify $2,500/month for a chat tool
  • You want grounded conversational AI not a sales-qualification engine

Common questions

Is Drift overkill for an SMB?

Almost certainly. Drift's pricing and feature set assume a 6-figure marketing budget and an SDR team. Most SMBs we talk to were not even shown Drift's real price during evaluation.

Can Zivvo do meeting booking?

Yes — via the booking-engine integration on Pro and Business plans. Not as flexible as Drift's native scheduler, but covers the common cases (consult booking, demo scheduling) with custom HTTP tools to Cal.com / Calendly / your own endpoint.

Does Drift do channels beyond web chat?

Drift's focus is web chat + sales-outbound email/LinkedIn. WhatsApp, Instagram DM, and Messenger are not first-class. If those are important inbound channels, Zivvo covers them natively.

What about lead qualification logic?

Drift has powerful Playbook logic for qualifying B2B leads (firmographics, intent, scoring). Zivvo uses LLM judgement against your stated qualification criteria — simpler to set up, less tunable than Drift Playbooks. If you need MQL/SQL scoring with conditional logic, Drift wins.

Can Zivvo replace Drift for a small B2B SaaS?

For inbound demo requests + sales chat, often yes — at 10-20% of the cost. For full conversational marketing programs (account-based, intent-data-driven, ABM-tied), Drift is built for that and Zivvo is not.

Does Drift integrate with CRMs Zivvo does not?

Drift has mature, deep integrations with Salesforce, HubSpot, Marketo, 6sense, Demandbase. Zivvo connects to any of them via custom HTTP tools (push leads on a webhook), but the depth (bidirectional sync, field mapping UI) is shallower.

What about the human-handoff experience?

Drift has slick "live takeover" mechanics where SDRs jump into chats. Zivvo escalates to a dashboard queue; the human reads and replies from there. Both work, Drift's is built for sales-team workflows specifically.

Free plan?

Drift does not have a meaningful free plan — entry is sales-led. Zivvo has a free plan (50 messages, 2 agents, email + web chat) you can try without talking to anyone.

How long to evaluate each?

Zivvo: free, 10-minute setup, decide in a few days. Drift: usually 2–4 weeks of sales calls, custom demo, security review, ROI modelling. Pick Drift if your buying process can absorb that.

Migration path?

No automatic Drift export to Zivvo. If you have Playbook content (welcome message scripts, qualification questions), dump them into a Google Doc and upload to Zivvo as a knowledge base. Most migrations take a day.

Try Zivvo free — see if it fits your business

Free plan: 2 agents, 50 messages per month. No credit card. 10-minute setup.

Start free